Lowe Lintas is foraying into film and television production with Lintas Productions. The agency's chairman, R Balakrishnan ('Balki'), carved his name in Bollywood with Chini Kum, and the much-talked about Paa, starring Amitabh Bachchan.
Stories are legion about the Karatmeter's use at that time. Hundreds of people standing in queue for testing, customers breaking down after discovering the actual purity of their jewellery and then becoming irate about the jeweller who had gypped them, the local jewellery industry leaning heavily on the Tanishq franchisees to desist from using it, some jewellers even threatening violent action.
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day.
Microsoft Corp on Thursday announced the India launch of its software Office 2010, which incorporates the popular Word, Excel and Powerpoint applications.
The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.
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Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
Discover a hidden gem in Mumbai where you'll find the city's best brownies.
A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines. For Jet, the deathly potion was even more toxic on account of the bitter squabbles between promoter Naresh Goyal and strategic partner Etihad Airways.
ASCI has released norms for fairness creams, saying these would go a long way in ensuring ads do not discriminate against people with dark skin.
Dabur Vatika's latest advertisement challenges the conventional notions of beauty.
In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji.
The television business today contributes 7 per cent to Micromax's revenue and it posted a 70 per cent growth last year.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
Qimat Rai Gupta's roots were truly modest. Early in life, he had even sold oil on a cycle in the villages of Punjab.
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